"Half and Friends" is a wholesome animation set in the snowy land of Snowflake Country somewhere in the Arctic, where the baby seal Half and his friends embark on adventures to solve various incidents using the magical powers they gain from eating Snowflake Jelly made by Snowflake Fairy Lala. With a background setting that emphasizes the love of nature and animals, storylines that seek lessons within fun, and simple artwork, "Half and Friends" is an entirely safe and clean animation.
Based on the toy "Half" created in 2014, the characters' high appeal and potential as clean content were recognized, leading to its selection for the '2019 SBA Ani Frontier' support project and its subsequent production.
The series covers themes such as the natural environment and love, friendship and consideration among friends, and the value of new experiences, fulfilling its role as an educational animation.
