Company Introduction
Established in 1981, Aurora World is a global leader in plush toys and high quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed products for children and adults.
With its global business competences & expertise accumulated over the past 40 years, we are exploring the endless license business opportunities with one of our besting-selling brands, YooHoo & Friends, inspired by endangered species to deliver green messages all around the world. Furthermore, we are broadening our engagement with diverse customer demographics through new initiatives such as Palm Pals and Balloomiz, specifically aimed at capturing the Gen Z market.